Mobile App Development for Android & iOS
From concept to App Store and Google Play.
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We create native and cross-platform applications with integrated monetization, analytics, and update systems.
We provide a full development cycle — from business analysis and UX design to publishing in the App Store and Google Play.
Our solutions help companies scale their products, increase user engagement, and achieve measurable results.
We design applications with a focus on performance, security, and user convenience.
Our team integrates advanced tools — from AI-powered modules and cloud services to personalized analytics and notification systems.
Versatrade Solutions supports your project at every stage: planning, development, testing, implementation, and post-release maintenance.
We build products that not only work — they grow and evolve with your business.
What we do:
We provide a comprehensive approach to mobile app promotion, combining advertising tools with in-depth analytics and optimization.
  • Advertising Campaigns Launch
    • Google Ads: Smart campaigns (UAC), search, display, YouTube
    • Meta Ads: Promotion on Facebook, Instagram, Audience Network
    • TikTok Ads: In-Feed, TopView, Branded Effects
    • Apple Search Ads: App Store promotion
  • ASO Optimization
    • App Store Connect: Title, keywords, description optimization
    • Google Play Console: Metadata and visual content optimization
    • A/B Testing: Icons, screenshots, preview videos
    • Competitor Analysis: Successful niche practices research
  • Creative Testing
    • Content Production: Static banners, videos, playable ads
    • A/B Testing: Headlines, descriptions, visuals
    • Performance Analysis: CTR, conversions, acquisition cost
    • Optimization: Based on engagement metrics
  • Analytics and Retargeting
    • End-to-End Analytics: From click to purchase
    • Audience Segmentation: By behavior and activity
    • Retargeting: Bringing users back to the app
    • Reporting: Weekly and monthly reports
  • Additional Services
    • Monetization strategy
    • Results forecasting
    • Product funnel optimization
    • Reviews and ratings management
Why Choose Us
  • 7+ Years in Mobile Marketing
    50+ successful cases across various verticals: games, fitness, finance, e-commerce. We understand monetization and retention specifics in each category. Regularly certified by advertising platforms.
  • ASO & Performance in Single Strategy
    Synchronize app store visibility with advertising activities. Reduces installation cost by 30-40% and increases organic traffic. Continuous testing of metadata and creatives.
  • Multi-Platform Campaigns
    Unified strategy for Google Ads, Meta, TikTok, and Apple Search Ads. Automated budget management across platforms. Cross-channel attribution for accurate performance measurement.
  • Transparent Reporting & Analytics
    Personalized dashboard with key metrics: LTV, ROI, Retention Rate. Weekly detailed campaign reports. End-to-end analytics from install to purchase. Full access to advertising accounts.
  • Flexible Cooperation Models
    Work with any budget — from startups to major publishers. Monthly fee or % of ad spend. No long-term contracts — only results.
  • Monetization Expertise
    Help choose optimal model: subscriptions, in-app purchases, advertising. Set up analytics systems for payment tracking. Optimize conversion funnel for revenue maximization.
Process

Niche and Target Audience Analysis

  • Conduct comprehensive market analysis: trends, competitors, pricing
  • Segment target audience by demographics, interests, behavior
  • Analyze current app metrics: retention, LTV, conversions
  • Define key performance indicators for tracking
  • Create customer journey map
Creative and Media Plan Preparation
  • Develop creative strategy: visuals, messaging, CTAs
  • Create platform-adapted creatives (static, video, playable ads)
  • Form media plan with budget allocation across channels
  • Prepare UTM tagging and tracking system
  • Test hypotheses with focus group before launch
Campaign Launch
  • Set up advertising accounts (Google Ads, Meta, TikTok, Apple Search Ads)
  • Launch campaigns through priority channels
  • Configure analytics and attribution systems (AppsFlyer, Adjust)
  • Monitor technical metrics and traffic quality
  • Adjust bids and targeting in real-time
Optimization and Scaling
  • Daily analysis of key metrics: CPI, CTR, ROAS, Retention
  • Conduct A/B tests of creatives, audiences, bids
  • Reallocate budget to effective channels
  • Scale successful hypotheses
  • Optimize ASO based on conversion data
Reporting and Recommendations
  • Prepare weekly reports with campaign details
  • Conduct monthly strategic sessions with results presentation
  • Provide recommendations for metric improvement
  • Adjust strategy based on collected data
  • Create forecasts and plan for next period
Case Studies
Each case requires an individual approach and a strategy tailored to specific business objectives. We do not work from a template—we create solutions that deliver measurable results.

Case 1: App X | Gaming Industry

Challenge: Increase install volume and improve user retention
Problem: Low conversion from install to regular usage, high acquisition cost
Solution:
  • Restructured ad campaigns focusing on quality traffic
  •  Implemented retargeting for inactive users
  •  Creative optimization through A/B testing
  •  Launched TikTok campaigns with gaming content
  • Results in 3 months:
  •  70% INSTALL GROWTH
  •  35% RETENTION INCREASE
  • 25% LTV growth
  • 40% lower retention cost
Case 2: App Y | Fintech Sector
Challenge: Reduce CPI while maintaining traffic quality
Problem: High niche competition, rising click costs
Solution:
  •  Deep audience segmentation by purchasing power
  •  App store page optimization (ASO)
  •  New creative development with social proof
  •  Transition to Smart Bidding strategies
  • Results in 2 months:
  •  CPI REDUCTION FROM €2.5 TO €1.4
  • 60% higher registration conversion
  • 45% ROAS increase
  • Improved traffic quality
Case 3: App Z | Fitness & Health
Challenge: Increase paying user base
Problem: Low subscription conversion, high post-trial churn
Solution:
  •  End-to-end analytics setup for conversion funnel tracking
  •  Retargeting campaigns for expired trial users
  •  Personalized offer implementation
  •  Onboarding process optimization
  • Results in 4 months:
  •  90% PAYING USER GROWTH
  • 25% churn reduction
  • 55% LTV increase
  • 40% higher subscription conversion
Service Packages
When signing a contract for 3+ months — 10% discount on management services.
Free consultation and calculation for your project
Launch | Basic Campaign Launch
Price: €599/month + 15% of ad spend
Perfect for: startups and new applications
What's included:
  • Setup and launch on 2 platforms (Google Ads + Meta)
  • Basic ASO audit and optimization
  • 5 creatives per platform
  • Analytics setup (Firebase, AppsFlyer)
  • Weekly monitoring and adjustments
  • Bi-weekly reporting
Recommended ad budget: from €550/month
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Scale | Scaling & Support
Price: €1,499/month + 10% of ad spend
Perfect for: scaling successful projects
What's included:
  • Everything from Growth package
  • Full advertising budget management
  • Cross-platform strategy
  • Results forecasting and planning
  • Custom dashboards and analytics
  • Priority 24/7 support
  • Weekly strategic calls
Recommended ad budget: from €2,200/month
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Growth | Optimization & Analytics
Price: €899/month + 12% of ad spend
Perfect for: apps with running campaigns
What's included:
  • Everything from Launch package
  • Expansion to TikTok + Apple Search Ads
  • Deep analytics: LTV, ROI, retention
  • A/B testing of creatives and strategies
  • Regular bid and targeting optimization
  • Retargeting campaigns
  • Weekly reports with recommendations
  • Recommended ad budget: from €1,100/month
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Frequently Asked Questions (FAQ)
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