mediastrategy

A media strategy that delivers results

We create a strategy for your brand's presence in the digital environment.

We analyze the market, target audience, and competitors to develop a strategy that reaches the right customers through the right channels. From digital audit to media planning and campaign launch — a full-cycle service.

Our Approach to Media Strategy:

In-depth Market & Audience Analysis: We study not only demographics but also the psychographics of your audience — their interests, pain points, values, and decision-making models. This allows us to speak to the customer in their language.
Competitive Intelligence: We assess not just current players but also identify untapped niches and promising growth channels, enabling you to occupy a unique market position.
Systematic Media Planning: We don't just allocate budgets across channels; we build an integrated ecosystem where each channel amplifies the others and guides the customer through the funnel.
Real-Time Optimization: We continuously monitor channel performance and dynamically reallocate resources to maximize ROI and quickly adapt to market changes.

Key Elements of Our Work:

Digital audit of current assets and advertising campaigns
Development of audience personas and customer journey maps
Sales funnel design and brand touchpoint mapping
Cross-channel media planning considering Customer Lifetime Value
Launch and management of campaigns across all digital channels
Continuous optimization of strategy based on data and KPIs

Outcome: An integrated media strategy that not only generates leads but builds long-term customer relationships and increases their lifetime value.

Our Services Include

We create not just a media plan, but a comprehensive system for attracting and retaining customers, which is constantly evolving and adapting to market changes.

Market & Audience Analysis
- Comprehensive market research: trends, volume, key players
- Target audience segmentation by demographic, geographic and behavioral criteria
- Analysis of consumer motivations, pain points and decision-making models
- Customer journey mapping
- Identification of untapped niches and growth opportunities
- Competitive analysis of pricing and positioning strategies
Media Plan Development
- Optimal budget allocation across channels
- Campaign planning considering seasonality and business cycles
- KPI development and performance measurement system for each channel
- Advertising activities launch schedule
- Projected reach and frequency calculations
- Online and offline channel integration
Channel & Creative Selection
- Channel effectiveness analysis (Digital, TV, Radio, OOH, Print)
- Creative strategy and key message development
- Channel-specific content creation
- Platform-optimized ad format selection
- UTM tagging and performance tracking system setup
- Advertising production coordination
Results Forecasting
- Performance indicator modeling (ROI, ROAS, CPA)
- Channel-specific reach and conversion projections
- Business impact assessment of media strategy
- Risk evaluation and alternative scenario development
- Customer Lifetime Value calculations
- Investment payback period financial modeling
Control & Optimization
- Daily KPI monitoring
- Regular A/B testing of creatives and channels
- Dynamic budget reallocation across channels
- Conversion funnel analysis and bottleneck identification
- Data-driven strategy adjustments
- Weekly performance reporting and optimization recommendations
Additional Services
- Focus groups and quantitative research
- Existing advertising activities audit
- Brand strategy and positioning development
- CRM and analytics system integration
- Media planning training for your team

Our Work Process

Each stage of the process is accompanied by transparent communication and coordination with the client. We work as a unified team to achieve your business goals.

Goals & Market Analysis

In-depth interviews with key company stakeholders
Audit of current marketing activities and their effectiveness
Market analysis: trends, volume, dynamics, key players
Target audience research: in-depth interviews, surveys, segmentation
Competitor intelligence: analysis of competitors' strategies and tactics
SWOT analysis of your marketing activities
Data collection and analysis from all available sources

Strategy Development

Definition of target indicators (KPIs) and success metrics
Creative concept development and key messaging
Communication channel selection based on audience data
Detailed media planning with budget allocation
Sales funnel development and customer journey mapping
Campaign planning considering seasonality and business cycles
Effectiveness forecasting for each channel

Budget Approval

Optimized budget allocation across channels and campaigns
Cost justification through potential ROI calculations
Financial modeling with various scenarios
Expense planning including production costs
Flexible budget model with adjustment capabilities
Reporting system agreement and expense control

Campaign Launch

Advertising production coordination
Setup of advertising accounts and analytics systems
UTM implementation for performance tracking
Campaign launch according to approved schedule
Technical metrics monitoring and traffic quality control
Real-time bid and targeting adjustments

Reporting & Optimization

Daily monitoring of key performance indicators
Weekly reporting with trend analysis
A/B testing of creatives and strategies
Regular budget reallocation between channels
In-depth conversion funnel analysis and bottleneck identification
Strategy adjustments based on collected data
Monthly strategic sessions with results presentation

Our Case Studies

Every project is a unique success story built on in-depth analysis and precise strategy implementation. Let's create your case study together!

Case 1: Brand X | Retail | Premium Segment
Challenge: Increase brand awareness in new markets
Problem: Low recognition in new regions, strong competition
Solution:
Deep audience analysis and perception barriers
Multi-channel strategy: Digital + OOH + PR
Focus on emotional positioning and USP
Interactive formats with digital engagement
Results in 4 months:
60% BRAND AWARENESS GROWTH
Reach increased to 8+ million people
85% website traffic growth
40% improvement in brand perception
Case 2: Company Y | B2B Services | IT Sector
Challenge: Increase qualified leads without budget increase
Problem: High cost per lead, low sales conversion
Solution:
Restructuring media mix and budget reallocation
Precise targeting of decision-makers
Content strategy optimization and conversion funnel
End-to-end analytics and CRM integration
Results in 3 months:
+45% QUALIFIED LEADS
30% lower cost per lead
25% lead-to-sale conversion growth
65% ROI increase
Case 3: Startup Z | E-commerce | Health Niche
Challenge: Launch new product and quickly capture market
Problem: No brand recognition, limited budget
Solution:
Hyper-targeting of early category adopters
Mobile-first strategy focus
Micro-influencer partnerships
Rapid hypothesis testing and formats
Results in 2 months:
5x ADVERTISING ROI
Sales exceeded target by 35%
10,000+ loyal customer database
Breakeven achieved in 45 days

Service Packages

All packages include a free initial consultation and the development of a customized commercial proposal.

Frequently Asked Questions (FAQ)

Build your digital brand presence with a data-driven media strategy.

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