Analytics and optimization that bring profit
Data, tests, and algorithms—your path to stable growth.
Analytics Setup (GA4, GTM, Pixel)
A/B Testing and Ad Optimization
Bid Strategy Automation
End-to-End Analytics and Reporting
We analyze data, test hypotheses, and optimize advertising campaigns. Our goal is to reduce your cost per lead and increase return on investment (ROI).
But how do we achieve this?
We don't just look at numbers — we interpret their language and turn them into actionable strategies. Our approach is based on three key principles:
We don't just look at numbers — we interpret their language and turn them into actionable strategies. Our approach is based on three key principles:
- Deep Analytics: We track every stage of the funnel — from first touch to final conversion. This helps identify which channels, creatives, and audiences generate maximum profit, not just traffic.
- Constant Experimentation: We foster a culture of testing. A/B testing creatives, landing pages, audiences, and ad strategies is our daily routine, allowing us to find the most effective combinations and continuously improve results.
- Proactive Optimization: We don't wait for the month's end. Based on real-time data, we make immediate adjustments: reallocating budgets, pausing ineffective hypotheses, and scaling successful ones.
- Lower customer acquisition costs (CPA) by focusing on profitable channels.
- Increased conversion rates through continuous improvement of the user journey.
- Transparency and understanding of how every dollar of your ad spend impacts your profit.
- Scalability of only those campaigns that have proven their effectiveness.
Our Services Include
We ensure complete transparency and regular communication at all stages of our cooperation. Every month, you receive a detailed report with an analysis of the results achieved and a plan for the next period.
- Analytics Setup (GA4, GTM, Pixel)
- Google Analytics 4 implementation with custom event tracking
- Google Tag Manager setup for flexible tag management
- Pixel configuration (Facebook, TikTok, Yandex.Metrica)
- Conversion tracking: leads, purchases, calls, add-to-cart
- E-commerce analytics for online stores
- Enhanced Conversion implementation for data accuracy
- Current analytics audit and data collection error correction
1 - A/B Testing and Ad Optimization
- Multivariate testing of creatives, headlines, descriptions
- Target audience testing and advertising strategies
- Landing page experiments and UX elements
- Statistical analysis of test results
- Ad optimization based on behavioral metrics
- Format testing (Search, Display, Video, Shopping)
2 - Bid Strategy Automation
- Smart Bidding implementation (Maximize Conversions, Target CPA)
- Automated rules setup for bid management
- Scripts utilization for advanced automation
- Segment-based optimization by audience and time of day
- CRM integration for end-to-end bid optimization
- Performance monitoring of automated strategies
3 - End-to-End Analytics and Reporting
- Sales funnel construction from first touch to purchase
- LTV (Lifetime Value) and customer ROI calculation
- Attribution analysis across different models (Data-Driven, Last Click)
- Real-time dashboards with key metrics
- Custom reports tailored to your business needs
- Weekly/monthly reports with insights and recommendations
- Data-driven optimization recommendations
4 - Additional Services
- API integration setup between systems
- Data Studio (Looker Studio) dashboard creation
- Traffic quality audit and fraud detection
- Website speed optimization and mobile version improvement
- Goal setup for different business types.
5
Our Analytics Advantages
We don't just provide data — we create a comprehensive performance monitoring system that becomes your reliable tool for making business decisions. We develop each dashboard and report individually for your company's specific tasks.
- Expertise in BigQuery, Data Studio, Power BI
- BigQuery integration for big data processing and complex queries
- Interactive dashboard creation in Data Studio (Looker Studio)
- Power BI report development with advanced visualization
- Automated data collection from multiple sources
- SQL analytics for deep metric analysis
- ETL process setup for data consolidation
- Complete Data Transparency
- Direct client access to all analytics systems
- Real-time daily data updates
- Open methodology for all metric calculations
- Regular workflow demonstrations
- Granular raw data access when needed
- Transparent campaign performance evaluation system
- Custom Business Dashboards
- From-scratch development for your unique KPIs
- 10+ data source integration into unified system
- Automated reporting with personalized metrics
- Mobile version for access from any device
- Alert system for key metric deviations
- Regular updates for evolving business needs
- Additional Capabilities
- Predictive analytics using ML models
- Cohort analysis for LTV and retention calculation
- Reporting automation - receive data without requests
- Data workflow consultations for your team
- CRM and ERP system integration
- Critical change alert system configuration
- Data Science and ML Expertise
- Predictive modeling of customer behavior
- ML algorithms for LTV prediction and churn forecasting
- Audience clustering for communication personalization
- Advertising budget optimization using predictive models
- Automatic anomaly detection in behavioral metrics
- Additional Capabilities
- Predictive analytics using ML models
- Cohort analysis for LTV and retention calculation
- Reporting automation - receive data without requests
- Data workflow consultations for your team
- CRM and ERP system integration
- Critical change alert system configuration
Our Work Process
We provide a full cycle of data management: from initial auditing to regular reporting and optimization. Each stage of the process is aimed at achieving your business goals and increasing marketing efficiency.
Data Audit
- Comprehensive analysis of existing analytics systems and data collection
- Identification of gaps and inaccuracies in conversion tracking
- Verification of correctness in Google Analytics 4 and Google Tag Manager setup
- Data quality audit and traffic source identification
- Analysis of data integrity between advertising systems and CRM
- Improvement recommendations for data collection infrastructure
Tracking Setup
- End-to-end analytics implementation considering client's sales funnel
- Events and goals configuration in GA4 and advertising pixels
- E-commerce tracking implementation for online stores
- CRM system integration for lead and sales tracking
- Call tracking setup and offline conversion tracking
- User ID implementation for cross-device tracking
Analysis and Visualization
- Custom dashboard creation in Data Studio/Power BI
- Automatic reporting setup for key metrics
- Sales funnel visualization and customer journey mapping
- Audience segmentation by behavioral characteristics
- Effectiveness analysis of acquisition channels and content
- Identification of growth points and conversion funnel bottlenecks
Strategy Optimization
- Advertising campaign adjustment based on analytics data
- A/B testing of creative and audience hypotheses
- Bid optimization using machine learning
- Budget reallocation between effective channels
- User experience improvement based on behavioral data
- Implementation of automatic rules for campaign management
Monthly Reporting
- Detailed report preparation with key metric analysis
- ROI and LTV calculation by customers and acquisition channels
- Insights and development recommendations provision
- Comparative analysis with previous periods
- Results presentation and strategic sessions
- Goal planning for the next reporting period
Continuous Improvement
- Regular monitoring of metrics and data quality
- Tracking adaptation to changes in business processes
- New metric implementation for in-depth analysis
- Process optimization based on feedback
Case 1: E-commerce | Home Goods
- Challenge: Reduce cost per lead while maintaining sales volume
- Problem: High niche competition, rising CPC, inefficient budget allocation
- Solution:
- Sales funnel audit and conversion leakage identification
- End-to-end analytics with e-commerce tracking implementation
- Audience segmentation by LTV value and budget reallocation
- Bid automation through Smart Bidding strategies
- Results in 2 months:
- 25% CPL REDUCTION
- 40% ROAS increase
- 18% purchase conversion growth
- 22% lower cost per order
Case 2: FinTech | Investment Platform
- Challenge: Improve data transparency and ROI calculation accuracy
- Problem: Outdated analytics system, manual reporting, data discrepancies
- Solution:
- GA4 migration with custom e-commerce implementation
- Data Studio dashboards with automated reporting
- CRM integration and call tracking system setup
- Data-driven attribution implementation
- Results in 3 months:
- 18% ROI INCREASE
- 80% reduction in reporting time
- 95% data accuracy improvement
- 30% higher advertising campaign efficiency
Case 3: SaaS | B2B Solution
- Challenge: Optimize customer acquisition funnel and increase LTV
- Problem: High churn rate, ineffective cold traffic management
- Solution:
- Micro-conversion tracking implementation in the funnel
- Behavior analysis of different audience segments
- Automatic notifications for key events setup
- Campaign optimization based on LTV prediction
- Results in 4 months:
- 35% LTV INCREASE
- 20% lower acquisition costs
- 28% trial to paid conversion growth
- 15% customer churn reduction
Service Packages
Special terms apply when signing a contract for 6 months or more!
All packages include a free initial consultation and the development of a personalized work plan.
All packages include a free initial consultation and the development of a personalized work plan.
BASIC | Analytics Foundation
Price: €499 (one-time)
Perfect for: startups and companies beginning data-driven journey
PRO | Maximum ROI
Price: €1,299 per month
Perfect for: enterprise businesses with significant ad budgets
ADVANCED | Data-Driven Growth
Price: €849 per month
Perfect for: growing businesses with active advertising campaigns
Frequently Asked Questions (FAQ)
- Comprehensive Tracking Review: We examine event tracking, tag implementation (via GTM), and goal configuration in GA4 and other platforms.
- Data Accuracy Check: Verification of e-commerce tracking, conversion attribution, and data layer consistency.
- Funnel Analysis: Identification of leaks and discrepancies in the user journey.
- Tool Setup Evaluation: Assessment of Google Tag Manager, GA4, and advertising pixels (Meta, TikTok, etc.).
- Customized Recommendations: A detailed report with actionable steps to improve data quality and tracking efficiency.
- Yes, seamlessly. We specialize in connecting CRM systems (e.g., Salesforce, HubSpot) with GA4 and advertising platforms (Google Ads, Meta Ads).
- Key Integrations:
- Sync offline conversions and lead data from CRM to Google Ads/Meta for optimized bidding.
- Import CRM customer segments into GA4 for advanced analysis.
- Automate data flows to eliminate manual reporting and ensure campaign accuracy.
- Outcome: Unified data ecosystem for precise ROI tracking and audience targeting.
- Standard Reporting: Weekly performance reports delivered every Monday.
- Custom Frequency: Options for daily, bi-weekly, or monthly reports based on your needs.
- Real-Time Dashboards: Access to live Data Studio dashboards for on-demand insights.
- Ad-Hoc Analysis: Additional reports upon request for campaign deep-dives or strategic reviews.
- Yes, extensively. We implement:
- Standard e-commerce tracking for product views, cart additions, and purchases.
- Enhanced e-commerce for tracking promotions, refunds, and checkout behavior.
- Platform-specific setups for Shopify, WooCommerce, and Magento.
- GDPR/CCPA Compliance: Configuring consent modes (e.g., Cookiebot, OneTrust) and anonymizing IP addresses.
- Data Governance: Implementing filters to exclude internal traffic and secure PII.
- Transparent Policies: Clear data retention settings and privacy-friendly tracking practices.
- Absolutely. We configure tracking for:
- Micro-conversions (e.g., video views, button clicks, form interactions).
- Custom events like PDF downloads, scroll depth, or user engagement metrics.
- Offline conversions (e.g., in-store purchases, phone calls).
- Tools Used: Google Tag Manager, GA4 custom dimensions/metrics, and server-side tracking when needed.
- Root Cause Analysis: We investigate mismatches (e.g., between GA4 and Google Ads) by checking attribution windows, tracking gaps, and filters.
- Proactive Solutions: Implementing cross-domain tracking, refining UTM parameters, and aligning time zones/metrics.
- Transparency: Clear documentation of discrepancies and steps to resolve them.
- Yes, end-to-end. Our migration service includes:
- Auditing your existing UA setup.
- Replicating goals, events, and e-commerce tracking in GA4.
- Preserving historical data trends and ensuring continuity.
- Training your team on GA4 reporting and analysis.
Discover how data analytics can power your growth.
Do you have any questions? Contact us!
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