analytics

Analytics and optimization that bring profit

Data, tests, and algorithms—your path to stable growth.

We analyze data, test hypotheses, and optimize advertising campaigns. Our goal is to reduce your cost per lead and increase return on investment (ROI).

But how do we achieve this?
We don't just look at numbers — we interpret their language and turn them into actionable strategies. Our approach is based on three key principles:

Deep Analytics: We track every stage of the funnel — from first touch to final conversion. This helps identify which channels, creatives, and audiences generate maximum profit, not just traffic.
Constant Experimentation: We foster a culture of testing. A/B testing creatives, landing pages, audiences, and ad strategies is our daily routine, allowing us to find the most effective combinations and continuously improve results.
Proactive Optimization: We don't wait for the month's end. Based on real-time data, we make immediate adjustments: reallocating budgets, pausing ineffective hypotheses, and scaling successful ones.

What does this mean for you?

Lower customer acquisition costs (CPA) by focusing on profitable channels.
Increased conversion rates through continuous improvement of the user journey.
Transparency and understanding of how every dollar of your ad spend impacts your profit.
Scalability of only those campaigns that have proven their effectiveness.

We transform data into revenue for your business.

Our Services Include

We ensure complete transparency and regular communication at all stages of our cooperation. Every month, you receive a detailed report with an analysis of the results achieved and a plan for the next period.

Analytics Setup (GA4, GTM, Pixel)
Analytics Setup (GA4, GTM, Pixel)
- Google Analytics 4 implementation with custom event tracking
- Google Tag Manager setup for flexible tag management
- Pixel configuration (Facebook, TikTok, Yandex.Metrica)
- Conversion tracking: leads, purchases, calls, add-to-cart
- E-commerce analytics for online stores
- Enhanced Conversion implementation for data accuracy
- Current analytics audit and data collection error correction
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A/B Testing and Ad Optimization
- Multivariate testing of creatives, headlines, descriptions
- Target audience testing and advertising strategies
- Landing page experiments and UX elements
- Statistical analysis of test results
- Ad optimization based on behavioral metrics
- Format testing (Search, Display, Video, Shopping)
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Bid Strategy Automation
- Smart Bidding implementation (Maximize Conversions, Target CPA)
- Automated rules setup for bid management
- Scripts utilization for advanced automation
- Segment-based optimization by audience and time of day
- CRM integration for end-to-end bid optimization
- Performance monitoring of automated strategies
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End-to-End Analytics and Reporting
- Sales funnel construction from first touch to purchase
- LTV (Lifetime Value) and customer ROI calculation
- Attribution analysis across different models (Data-Driven, Last Click)
- Real-time dashboards with key metrics
- Custom reports tailored to your business needs
- Weekly/monthly reports with insights and recommendations
- Data-driven optimization recommendations
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Additional Services
- API integration setup between systems
- Data Studio (Looker Studio) dashboard creation
- Traffic quality audit and fraud detection
- Website speed optimization and mobile version improvement
- Goal setup for different business types.
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Our Analytics Advantages

We don't just provide data — we create a comprehensive performance monitoring system that becomes your reliable tool for making business decisions. We develop each dashboard and report individually for your company's specific tasks.

Expertise in BigQuery, Data Studio, Power BI
- BigQuery integration for big data processing and complex queries
- Interactive dashboard creation in Data Studio (Looker Studio)
- Power BI report development with advanced visualization
- Automated data collection from multiple sources
- SQL analytics for deep metric analysis
- ETL process setup for data consolidation
Complete Data Transparency
- Direct client access to all analytics systems
- Real-time daily data updates
- Open methodology for all metric calculations
- Regular workflow demonstrations
- Granular raw data access when needed
- Transparent campaign performance evaluation system
Custom Business Dashboards
- From-scratch development for your unique KPIs
- 10+ data source integration into unified system
- Automated reporting with personalized metrics
- Mobile version for access from any device
- Alert system for key metric deviations
- Regular updates for evolving business needs
Additional Capabilities
- Predictive analytics using ML models
- Cohort analysis for LTV and retention calculation
- Reporting automation - receive data without requests
- Data workflow consultations for your team
- CRM and ERP system integration
- Critical change alert system configuration
Data Science and ML Expertise
- Predictive modeling of customer behavior
- ML algorithms for LTV prediction and churn forecasting
- Audience clustering for communication personalization
- Advertising budget optimization using predictive models
- Automatic anomaly detection in behavioral metrics
Additional Capabilities
- Predictive analytics using ML models
- Cohort analysis for LTV and retention calculation
- Reporting automation - receive data without requests
- Data workflow consultations for your team
- CRM and ERP system integration
- Critical change alert system configuration

Our Work Process

We provide a full cycle of data management: from initial auditing to regular reporting and optimization. Each stage of the process is aimed at achieving your business goals and increasing marketing efficiency.

Data Audit

Comprehensive analysis of existing analytics systems and data collection
Identification of gaps and inaccuracies in conversion tracking
Verification of correctness in Google Analytics 4 and Google Tag Manager setup
Data quality audit and traffic source identification
Analysis of data integrity between advertising systems and CRM
Improvement recommendations for data collection infrastructure

Tracking Setup

End-to-end analytics implementation considering client's sales funnel
Events and goals configuration in GA4 and advertising pixels
E-commerce tracking implementation for online stores
CRM system integration for lead and sales tracking
Call tracking setup and offline conversion tracking
User ID implementation for cross-device tracking

Analysis and Visualization

Custom dashboard creation in Data Studio/Power BI
Automatic reporting setup for key metrics
Sales funnel visualization and customer journey mapping
Audience segmentation by behavioral characteristics
Effectiveness analysis of acquisition channels and content
Identification of growth points and conversion funnel bottlenecks

Strategy Optimization

Advertising campaign adjustment based on analytics data
A/B testing of creative and audience hypotheses
Bid optimization using machine learning
Budget reallocation between effective channels
User experience improvement based on behavioral data
Implementation of automatic rules for campaign management

Monthly Reporting

Detailed report preparation with key metric analysis
ROI and LTV calculation by customers and acquisition channels
Insights and development recommendations provision
Comparative analysis with previous periods
Results presentation and strategic sessions
Goal planning for the next reporting period

Continuous Improvement

Regular monitoring of metrics and data quality
Tracking adaptation to changes in business processes
New metric implementation for in-depth analysis
Process optimization based on feedback

📊 Case 1: E-commerce | Home Goods

Challenge: Reduce cost per lead while maintaining sales volume
Problem: High niche competition, rising CPC, inefficient budget allocation
Solution:
🔍 Sales funnel audit and conversion leakage identification
📈 End-to-end analytics with e-commerce tracking implementation
🎯 Audience segmentation by LTV value and budget reallocation
⚡ Bid automation through Smart Bidding strategies
Results in 2 months:
✅ 25% CPL REDUCTION
40% ROAS increase
18% purchase conversion growth
22% lower cost per order

🚀 Case 2: FinTech | Investment Platform

Challenge: Improve data transparency and ROI calculation accuracy
Problem: Outdated analytics system, manual reporting, data discrepancies
Solution:
🔄 GA4 migration with custom e-commerce implementation
📊 Data Studio dashboards with automated reporting
🔗 CRM integration and call tracking system setup
📈 Data-driven attribution implementation
Results in 3 months:
✅ 18% ROI INCREASE
80% reduction in reporting time
95% data accuracy improvement
30% higher advertising campaign efficiency

💡 Case 3: SaaS | B2B Solution

Challenge: Optimize customer acquisition funnel and increase LTV
Problem: High churn rate, ineffective cold traffic management
Solution:
🎯 Micro-conversion tracking implementation in the funnel
📊 Behavior analysis of different audience segments
🔄 Automatic notifications for key events setup
📈 Campaign optimization based on LTV prediction
Results in 4 months:
✅ 35% LTV INCREASE
20% lower acquisition costs
28% trial to paid conversion growth
15% customer churn reduction

Service Packages

Special terms apply when signing a contract for 6 months or more!
All packages include a free initial consultation and the development of a personalized work plan.

Frequently Asked Questions (FAQ)

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